Have you heard about our lord and savior the mighty Crabigator? 
Crabigatorism is a joke totally real sect where we whorship the Crabigator and burn durtles.
What are durtles you may ask? What, you’re not asking? Oh.
These pesky creatures look like this: 
Many badges and titles on this forum are based on them.
Where do they come from? Huuuuuuuh
I might have skipped this durtology class…
But many answers to these questions can be found in Durtle Heaven.
So yes, this is an ARG, like Cicada 3301.
We’ve been cursed blessed last year with another ARG, the Descent into Durtle Heaven.
Even though it’s not complete, you can check this recap of what happened last year:
Our Journey of Going Mad in 54 Days (+ The Ultimate Guide for Durtle Heaven)
Even if you don’t want to catch up what’s happened last year (it’s not a short read), feel free to join the fun! This is the right thread to do so, and we have a wiki at the end of the first post.