飲む打つ買う?Connotations?

I was watching an episode of Joshiraku and they made a joke about the phrase 飲む打つ買う by totally flipping it on its head to 飲む鬱カウンセリング.

I get the joke and it was pretty funny – but I’d never heard of the phrase 飲む打つ買う before, and I had to search it up on jisho. Is it a well-known phrase in Japan? If so, what are the connotations? Is there an equivalent phrase in English?

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