Why is horizontal text on book spines upside down?

Also for road signs that makes a certain amount of sense. It’s a road to somewhere, it makes sense to include that information. But also people would want to know what’s next. Just like on a train announcement, they might say this is a Chiba-bound train, next stop Yokohama.

Near my house there are two interstate 5’s, I-5 North to Seattle, and I-5 South to Olympia. It helps you choose correctly, even though you aren’t going all the way to the destination.

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Obligatory: Ambigram Archives - Scott Kim, Puzzle Master

Sadly, that page appears to be mostly broken. Just do an image search for “Scott Kim ambigrams”.

This image is apropos:

image

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