The first sentence of the mnemonic is “Departure and shoot something off”. I am used to wanikaneese by now, but that one completely stumps me 
! Help?
Hi there–since 発 (departure) and 射 (shoot) make up the word, the mnemonic is saying those two words should conjure “to launch” in your head. Nothing fancy!
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What confused me is that in the same lesson, sometimes the words are changed to make a grammatically correct sentence, for example the jukugo vertical+write becomes “Vertical writing is vertical writing” in the mnemonic. Why the inconsistencies?